He will be buried next to Marilyn Monroe.

Tell Jeff we said hello.

On Sept. 27, 2017, Hefner died at the age of 91, from natural causes. His son Cooper, who is also the chief creative officer of Playboy Enterprises, said in a statement, “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.”