Mara Fox, former guitarist of 80’s metal act Precious Metal and ‘Love Potion Perfume’ founder has filed a lawsuit against “Clean” Perfume creator and Dessert Beauty founder Randi Shinder, and business partners celebrity Jessica Simpson and Sephora Cosmetics, alleging trademark infringement regarding Dessert Beauty’s use of the name “Love Potion” for at least two of Dessert’s products, fully named “Jessica Simpson’s Deliciously Kissable Love Potion Fragrance”, and “Jessica Simpson’s Belly Button Love Potion”, but more often referred to in their press releases, promotional material, and advertising as simply “Love Potion Fragrance”, “Dessert Love Potion” and “Belly Button Love Potion”.

According to a press release, Mara Fox has owned and maintained the Love Potion Perfume registered trademark since 1995, and the trademark attained incontestable status in the year 2000. Fox has engaged in uninterrupted sales of her product since 1989 via a retail location she operated in Venice Beach, CA, retail locations around the country, and via her website, LovePotionPerfume.com